The Five Most Common Marketing Clichés for the Digital Age
Two years ago I chose to read only business books. I’ve read these ones in that period, but sometimes at the end of books I feel a little aggrieved – the investment of time doesn’t always carry me that...
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Failure is a Good Thing: A Digital Marketing Cliché
You can’t go a digital conference without hearing that ‘failing is good’ or its ‘okay to fail’, because it means ‘you’ll learn from your mistakes’. Seth Godin gives the fear of failure a whole chapter...
View ArticleHappy Employees Make Happy Customers: A Digital Marketing Cliché
Happy employees make happy customers is something that is heavily alluded to in Start With Why through examples of Southwest Airlines and Costco. Tony Hsie’s Delivering Happiness: A Path to Profits,...
View ArticleCommunication is Not About Speaking, It’s About Listening: A Digital...
I borrowed the phrase “Communication is Not About Speaking, It’s About Listening” from chapter 10 of Simon Sinek’s Start With Why. It’s the mantra that in the age of connectivity and social media, we...
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Engagement: A Digital Marketing Cliché
Engagement is one of the most abstract words in digital marketing. It crops up perhaps the most out of any clichés in conferences about social media or content, but I’m mystified as to how it’s any...
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Remarkability: A Digital Marketing Cliché
‘Transform Your Business By Being Remarkable’ is the subtitle of Seth Godin’s Purple Cow, a book in which the core message is: ‘something remarkable is worth talking about’. It is also very apparent in...
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